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Turn your business model notes into a clear mind map

Upload lecture slides, a case study, or class notes and get an editable business model mind map you can explore branch by branch.

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How to map a business model from your own material

A business model mind map shows how a company creates, delivers, and captures value, with each block linked to the ones around it. If you already have lecture slides, a case study, or class notes, DeckOwl reads them and builds a first draft you can edit.

Customer segments and value propositions as the two anchor branches
Channels and customer relationships linked to each segment
Revenue streams and cost structure shown side by side for comparison
Key partners, resources, and activities grouped under operations

Example business model mind map branches

Value propositionCustomer problem · proposed solution · differentiation from alternatives

Revenue streamsSubscription · transaction fees · advertising · licensing

Key partnersSuppliers · strategic alliances · joint ventures · distribution partners

Cost structureFixed costs · variable costs · economies of scale

Customer segmentsMass market · niche market · multi-sided platforms

Generate the full set

Reads your own material

Upload PDFs, DOCX or PPTX files, plain notes, or photos of textbook pages, and the business model concepts are pulled out for you.

Editable branches

Rename, move, or add nodes so the map matches your course framework or the specific company in your case study.

Explore each block

Click into any branch to see the supporting detail from your source, so the map works as a study tool and not just a picture.

How it works

Upload your material

Add the slides, reading, or case study that covers the business model you need to learn.

Review the generated map

Check the main branches, such as value proposition and revenue streams, and adjust anything that does not match your notes.

Study or export

Study the map in the browser on the free plan, or export to PDF, DOCX, or Anki on Plus.

Once the map exists, you can rearrange branches, add examples from your course, and open any node to see the detail behind it. The free plan gives you 3 generations a month and browser study, while Plus adds unlimited generations and exports.

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Frequently asked questions

What should a business model mind map include?

Most courses build on the nine-block framework: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Use these as main branches, then add the details from your case or reading beneath them.

How do I study a business model for an exam?

Explain each block in your own words, then describe how it connects to at least two others. Redraw the map from memory and compare it to your source to find the gaps.

Can I edit the mind map after it is generated?

Yes. You can rename, move, and add branches so the map matches your course or the company you are studying.

Is there a free plan?

Yes. The free plan includes 3 generations per month and studying in the browser, with no credit card needed to start. Exporting to PDF, DOCX, or Anki requires the Plus plan.

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Keep exploring the topic

Review the main ideas visually or practice recalling them.